Coles Supermarkets Launch DC Super Hero Builders Collectable Campaign
Posted on July 29, 2023 by Neil Cole
Australia based supermarket chain, Coles in partnership with Warner Bros. Discovery Global Consumer Products and DC, is bringing back its popular BUILDERS collectable program, this time featuring everyone’s favourite DC Super Heroes and Super-Villains in a campaign helping to educate and encourage Aussies to enjoy great Aussie fresh fruit and veg through the brand new Fresh Food Challenge.
Australia’s first-ever DC supermarket collectable campaign brings to life heroic and noble DC characters, including Batman, Wonder Woman and Superman, along with Super-Villains The Joker, Catwoman and Poison Ivy, with all collectables made from 100% FSC certified cardboard sourced from responsibly managed forests, and are also recyclable in household recycling bins at end of play2.
The stars of the challenge are linked with fresh fruit and vegetables, for instance, energy rich bananas for adventurers like Batman, fibre-rich apples worthy of Amazonian warriors like Wonder Woman and juicy sweet corn for strength like Superman.
From Wednesday, August 2nd, customers of all ages can collect a FREE DC Super Hero Builder character with every $30 spent in one transaction at Coles supermarkets and Coles Online1.
With a total of 35 unique characters to collect, the program will provide hours of fun, play-based entertainment for fans young and old who can build full sets of the DC Super Heroes (or Villains!) they love the most.
“We’re excited to launch the Fresh Food Challenge alongside the new DC Super Hero Builders program,” stated Coles Chief Customer Officer Amanda McVay. “The fun challenge features a free chart with a collector checklist to follow and complete the pairing of 35 fruit and vegetables with their iconic DC Super Heroes and Super-Villains. The charts are available free in store or available to download at coles.com.au.”
For more information on the Coles Fresh Food Challenge and to download the FREE poster, click here.