McFarlane Toys Renews Licensing Agreement with Warner Bros.
Posted on June 01, 2023 by Neil Cole
McFarlane Toys, a leading global toy and collectibles company, announced today that it has renewed its global licensing agreement with Warner Bros. Discovery Global Consumer Products (WBDGCP).
Since 2019, McFarlane has partnered with Warner Bros. Discovery Global Consumer Products to bring iconic and fan-favorite characters to life. From the DC Multiverse collection to most recently the Movie Maniacs collection celebrating Warner Bros. 100th anniversary, McFarlane and WBDGCP will continue to bring fans high quality, detailed, collectible figures, statues, and vehicles with this extended partnership between the two companies through 2025.
“Our previous contract for the DC Multiverse was a huge opportunity for McFarlane Toys to be involved with some of the best brands on the planet,” stated Todd McFarlane. “Being able to play creatively with characters like Superman, Batman, The Flash and Wonder Woman, along with many other brands in the vast Warner Bros. library, proved to be a huge success for us and Warner Bros. Discovery Global Consumer Products. An extension of the contract expands the depth and range of what we can bring to the marketplace to excite fans around the world. I am grateful for WBDGCP’s continued confidence in us.”
“We’re honored and excited to continue our partnership with Warner Bros. Discovery Global Consumer Products. The depth of content and characters within DC, combined with the passion we have for comic book culture, has fueled our development for products that fans and collectors want, which has resulted in strong business growth over the past three years. We’re looking forward to more successful years together,” said Stephan Tetrault, Chief Operating Officer at McFarlane Toys.
Founded over 25 years ago by Todd McFarlane, the Grammy-and Emmy-winning producer/director and the creator of Spawn, McFarlane Toys is a global toy company and an industry leader and innovator. As a design driven company known for unparalleled attention to detail, McFarlane has set the bar in the action figure category. Headquartered in Tempe, Arizona McFarlane has offices in Los Angeles, Las Vegas and Montreal.