According to a report from Puck, executives considered delaying Blue Beetle into 2024, but ultimately decided against it. There are a few potential reasons as to why this was considered, although none have been confirmed.
First, and foremost, during the SAG-AFTRA strike, actors are not allowed to promote any ‘struck work,’ meaning anything coming from a studio that is a part of the AMPTP. Blue Beetle star Xolo Maridueña took to social media at the beginning of the strike to confirm that he would not be doing any promotion for the film.
The second issue is that studios are going to need to begin considering their 2024 schedules. According to a report from The New York Times, studios are viewing the U.S. Labor Day holiday – Sept. 4 – as a ‘crisis point’ in the strikes. Should the strikes last beyond that date, there will be impacts of delays to the 2024 film schedule that will be delays of around six months. The summer 2024 schedule may resemble closer to the ones we saw during the COVID-19 pandemic. This will mean studios will be looking to see what materials they can hang on to try to fill those gaps.
Unless something changes again, Blue Beetle will be hitting theaters on Aug. 18.